Rakuten Viki Names Makoto Yasuda Chief Operating Officer
Today, we’re announcing that Makoto Yasuda, our Senior Vice President of Revenue, has been promoted as our Chief Operating Officer (COO).
As COO of Rakuten Viki, Makoto will be responsible for driving top-line growth and new business development, while overseeing the company’s marketing, advertising, editorial, and community teams. Makoto has a proven executive management track record and more than 15 years of experience driving exponential growth in various industries.
“Since joining Rakuten Viki in 2014, Makoto has successfully led growth in our subscription business while simultaneously driving significant increases in ad revenues,” said Sam Wu, CEO of Rakuten Viki. “Over the years, Makoto has demonstrated a knack for strategy execution, operational excellence, and building transformational teams. We look forward to his continued leadership for Rakuten Viki.”
Prior to assuming the COO position, Makoto managed the revamping of Rakuten Viki’s subscription and advertising businesses as Senior Vice President of Revenue.
Before joining Viki, he held management positions at Rakuten Inc., where he applied his broad skill set in leadership and strategy to e-commerce, sales, and group-wide global business integration.
